Bling - Online hosts one of the most unique ranges of Swarovski jewellery and accessories with specialist international design house from NYC including Jimmy Crystal, Rhianna, Elton, Vegas and Londons own Kleshna and Ice. Many pieces are exclusively designed and created for bling on-line, and products such as Kleshan Poppy and Ice Cuff have been worn by celebraties, X Factor judges and Strictly Come Dancing this month alone! They are AHEAD of the trends due to Marie Diamond, Creative Director, owner and designer who is St Martins Fashion trained. Also prices are more commercial than Swarovski / Crystallized shops.